PSYCHOLOGY

Warren Buffet Shares 6 Most Important Lessons About Communication And Persuasion He Learned From Carnegie's Book

Date December 20, 2017

Warren Buffet is one of the most successful investors of all time. They call him the "Oracle of Omaha" and not accidentally, he earned this name for his almost magical abilities to do smart investments and multiply his income. One of his secrets is the book which he read being a teenager.

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Warren Buffet gives credit to "How to Win Friends & Influence People"  by Dale Carnegie. It was published 80 years ago, and still its principles and lessons are up-to-date. Moreover, it is the best sold self-help book in history. And undoubtedly not reading only will bring you to success, but obtaining the principles and using them in real situations wisely.

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So what are the main ideas Warren Buffet got armed with?

1. Avoid criticism and complaining, and appreciate other’s work sincerely.

2. In order to make people like you, wear your smile, and instead of talking much about yourself, encourage your interlocutor speak more. Make others feel they are more important, as well as their interests.

3. While talking to an opponent, use his name as often as possible, because there is nothing sweeter to a man’s ear than the sound of his name.

4. Do not say that a person is wrong. But admit your own fault, if you know it. In order to make someone agree with you, start with the questions or statements which will provoke an opponent to answer “yes” two times. The third time it will be hard to say “no”.

5. Be sincerely sympathetic, and respect other person’s ideas and opinion. Try to see the situation from the opposite angle.

6. Praise the every improvement and achievement a person makes, everyone loves the feeling of appreciation. It is better to use the words of encouragement and show that other person’s success is visible to you.

How to Win Friends and Influence People / Dale Carnegie. Book Cover: ©Simon & Shuster (2009)

These rules seem simple, but practicing them in real life may be a challenge. This book changed Warren Buffet’s life, and the insight of it is really showing that reading a book is a good investment in future.

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