Little Lucas Becomes The First Gerber Baby With Down Syndrome In The Company's 90-Year History
November 2, 2018 13:31 By Mambee
A new Gerber baby was announced on Wednesday, February 7th and we were super excited to be introduced to little Lucas, an 18-month-old boy with Down Syndrome.
Lucas Warren emerged the winner of the eighth annual Gerber Baby Photo Search contest. Over 140,000 little cuties vied for the spot to become the 2018 Gerber 'Spokesbaby.'
In addition to his family being gifted with a $50,000 prize, Lucas will also appear in promotional posts across Gerber’s social media throughout the year.
Bill Partyka, president and CEO of Gerber, said that the panel members' hearts were melted by Lucas' smile and sweet looks.
Every year, we choose the baby who best exemplifies Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby, and this year, Lucas is the perfect fit.
The first ever Gerber baby was a woman named Ann Turner Cook. She turned 91 in 2017. She became famous thanks to the black-and-white sketch of her face. which was done in 1927.
She went on to become a part of the company's iconic logo to date.
In the past 90 years, the company has received countless pictures from parents who want their babies to be the face of the Gerber brand and be a replacement for the original sketch.
So, in 2010, the company decided to do something fun and celebrate these babies. They launched a Photo Search contest and each year since then they have picked a winner that would go on to represent Gerber for that year.
Baby Lucas has now become the first kid with Down Syndrome to get the honour, a fact that his parents are very proud of.
Cortney Warren, Lucas' mum, said that hearing the big news was a "proud moment" and she's excited for Lucas to take advantage of this platform and spread joy.
She also added that she hopes this will bring more awareness to the special needs community and educate people on the importance of support and attention.
Children with special needs are capable of changing the world, and Cortney is very proud that her baby gets to embody that fact.
Congratulations Lucas! He really is such a sweetheart, isn't he?